The internet has transformed the way dentists generate leads for their dental practice. If you’ve been living under a rock, it’s time to get up to date on what is possible. In this article, we will be taking you through some of the best ways that your dental practice can generate more online leads with little to no upfront investment. Professionals of dental emergencies in Florida have increased their leads and conversions using these strategies, so check them for inspiration.
What Is An Internet Marketing Strategy?
Online marketing strategy is the most powerful way for a dental practice to generate more leads. Do you want more patients? Do you need more people in your waiting room? If so, then investing in online marketing is one of the best things you can do. Dental practices generate at least 30% of their new patients through various sources on the internet and these numbers are increasing every day.
There are many different strategies for generating online leads – SEO, PPC, Social Media, and many others – but they all work together to generate business for dentists who invest time and money into them.
The benefits of using an internet marketing strategy include but are not limited to:
- It’s cheaper than traditional advertising.
- You can reach your target customers 24/7.
- You can get instant feedback from people who visit your website.
Now, let’s look at 3 huge ways to generate and increase leads for your business!
#1: Search Engine Optimization (SEO)
One of the most common ways to generate internet leads is by improving your SEO. SEO stands for Search Engine Optimization – essentially, the process of getting a website ranked higher via Search Engine Results Pages (SERPs). There are many different methods and strategies that you can use to generate more leads for your dental practice through SEO.
For one, you can use keywords in your domain name, such as a potential patient’s dental procedure. For example, if your target customers are those that need a tooth extraction, you can specify “tooth extraction” in your domain name.
Another is by including relevant content on every page of your website. All too often dentists like to optimize their content for SEO without focusing on what visitors to the site are actually looking for. If your website is primarily about tooth extractions, make sure there’s information about tooth extraction on the homepage as well as other relevant pages. You can also mention other services that relate to it (e.g. root canal) and point visitors to a separate page that talks about it more in-depth.
It’s also a good idea to have more text on each page than you think people will read. Whenever someone lands on one of your pages and sees that they’ve reached the bottom because they clicked through all of your links or scrolled down, likely, they won’t be returning to your site again. You don’t want them to leave without reading anything!
#2: Pay-per-click (PPC) Ads
PPC Ads are a great way for dental practices to generate leads on the internet. These Ads generate clicks from relevant keywords by targeting the appropriate potential customer in their search for specific information. Advertisers only pay when someone clicks on their advertisement which helps to generate more leads for dental practices than any other form of advertising. Getting your PPC campaign off the ground takes a little leg work and dedication, but can generate thousands of qualified leads in mere weeks.
When crafting an effective dental practice PPC strategy, you need to be sure that you generate quality ads with high click-through rates to generate clicks, impressions, and potential conversions. Once you’ve generated enough traffic to your website, you can then focus on conversion strategies such as lead forms and email marketing. Remember: generating new leads isn’t worth it if they’re not converted into loyal patients!
#3: Content Marketing
Dentists are beginning to generate leads and close sales with content marketing. This is made possible by producing quality content on their website. These articles generate organic traffic from search engines and generate interest from prospective patients. The strategy is also cost-effective because the dentist only needs to create one article and then spend some time updating it daily as opposed to paying for expensive TV or Radio Ads.
Other Ways To Generate Online Leads With No Upfront
If you don’t have any upfront investment available, there are still steps that you can take to generate leads. One way to generate online leads is by hosting a webinar on your website. Webinars are an inexpensive way to generate leads and make them convert into patients without the need for a sales team.
Another inexpensive way is to leverage the use of social media. You can share your latest blog posts with your followers or share any updates in your business through social media platforms like Instagram, Facebook, Twitter, and many others.
Increasing your online lead generation is a crucial part of any marketing strategy. The internet offers many ways to generate more leads for your dental practice, including SEO, PPC Ads, and Content Marketing, among others. To generate the most leads with little upfront investment from you or your team – it’s important to use an integrated approach that takes advantage of all these channels in tandem!